IAIM Mission statement
The purpose of the IAIM is to promote nurturing touch and communication through training, education and research so that parents and children are loved, valued and respected throughout the world community.
The perfect postnatal course
Is a postnatal course different from a baby activity course?
Yes, IAIM baby massage offers a very different environment and focus than an "activity class". IAIM baby massage is available and beneficial from *birth.
Our carefully selected venues and researched programme offer an environment without overstimulation. A friendly, safe environment for postpartum **mothers to come together and enjoy facilitated discussions and researched based parenting topics. Learning new skills to benefit baby and parents wellbeing without overstimulation.
Supporting you and or your partner through the early months / years of parenthood. Offering valuable skills such as relief from trapped wind, colic, pain, relaxation, bonding, communication... making parenting even more enjoyable.
How do I book a place?
Please complete and submit an enquiry form. Caroline will reply to you within 48hrs with up to date information, price and availability. You will have the opportunity to ask any questions before confirming your booking.
When's the best age to start baby massage classes?
Whenever mum is ready to socialise with other families! My level of training with the IAIM and RCM accreditation enables me to work with families from birth or Full Term *corrected age.
Once you've completed the initial 5 week massage course you have the option to continue onto our follow on social "cuppa club" until baby turns 12 months.
What if my baby cries during the class?
Crying is normal, we welcome babies in all moods. Our non rushed sessions allow time and space for you to meet babies needs within our circle. It's not unusual to see a mum standing and bouncy baby, rocking a pram, feeding, changing, playing, cuddling all within our circle. We are all going through the same stage of life and are here for each other.
Can my partner come along?
YES for baby massage in our Baldock and Hitchin venues - As long as you let me know in advance. This excludes "cuppa club" and "Wellbeing" sessions which are for mum and baby.
Our Letchworth venue is better suited for one parent and baby only.
Can I bring older siblings?
The focus of the small group classes are Parents and baby (under 1)
Therefore, older siblings cannot attend the group sessions but, 121 sessions at home in or around North Herts are available.
Baby massage course price?
Our iaim baby massage courses are exceptional value at ￡69 per family. We offer quality postnatal training through the world leading baby massage curriculum. Facilitated by an experienced certified Instructor, accredited by the RCM with in depth knowledge, training and practice in Massage, Reflexology and Aromatherapy for both adults and babies.
Our aim is to offer the highest standard of infant massage training, with up to date knowledge and relevant experience, in a calm relaxed environment suitable for postpartum mums and newborn / young babies to learn and thrive.
It is essential that we cover our running, training development costs and earn a basic wage for the service we provide. ensuring we remaining relevant and passionate about what we deliver.
How long are the sessions?
Sessions range between 1.5hrs to 2hrs per week - no rushed sessions enable parents and babies to relax and absorb more information, ask questions, vary learning styles, repeat strokes, cover postnatal parenting topics, have time for facilitated discussions, enjoy a hot cuppa (and cake) and not stress if running late, baby needs feeding, changing....
Do I pay extra for twins?
No, There's no extra charge if you have twins or multiples. We are here to support parents to learn how to massage their baby/ies. If your partner would like to join us, please check which venues are better suited for 2 parents attending.
Is there a charge for parking?
There’s plenty of free parking in Baldock.
Theres a Free on site car park at our Hitchin & Letchworth venues
Is there somewhere to park my pram?
Indoor pram space is available in all of our venues.
Are toilets available?
Yes assessable toilet and hand washing facilities are available in all of our venues
How do I make sure that I'm booked onto the same class as my friend?
Please include your friends name on your booking form.
Can I book a private course for my antenatal group?
Yes, please get in touch to discuss suitable dates and times. This could also be arranged at a group members home if space allows or one of my venues.
What oil should I use?
As part of your welcome pack you are given a bottle of suitable natural oil selected by an aromatherapist to ensure the best quality and most suitable oil is offered. We will cover suitable oils and the different types of oils during our first session.
Does massage promote better sleep?
Parents that attend classes often feedback that their babies "sleep so well after their massage" it's lovely to see babies having a fabulous massage and then sleeping through the rest of the session as mums enjoy their hot cuppa and the parenting discussion topics which form part of our programme.
Can massage help colic?
YES! The IAIM colic routine, tummy massage and gentle movements can help support the digestive system. Offering natural stimulation, promoting gut maturity, relaxation from tension, stress and pain relief. Helping to release trapped wind and colic through relaxation, massage and gentle yoga movements.
The IAIM Colic routine© has been developed alongside medical professionals, child psychologist to support baby's digestive system.
II've submitted a booking form but, I've not received a reply. How can I check if a have a place?
I aim to reply within 48hr or 7 days during school holiday periods.
Please check your Junk file or reach out via social if you've not received a reply.
What if I'm unable to attend all 5 sessions?
Attending all 5 sessions will maximise the benefits of the IAIM baby massage course.
However, there will be occasions when it's unavoidable to attend all sessions due to medical appointments or infectious Illness. In these circumstances, you will be offered a maximum of 2 catch up sessions on the next available IAIM baby massage course (this may be on a different day or location so you may need to be flexible). Unfortunately, catch up classes cannot be extended to general absences such as other plans.
The follow on group, cuppa club and wellbeing course are prepaid blocks of sessions. Your payment is used to cover expenses such as hall hire, equipment and wages which need to be paid even if you are not able to attend.
Please note payments are non refundable.
Can I still attend class if I feel unwell?
Some of our newborn babies are not ready to be around contagious illnesses so please stay away if you have a temperature, contagious or Infectious illnesses.
What is IAIM?
The International Association of Infant Massage founded by Vilima McClure in 1974. Was created and developed alongside paediatricians and child phycologists. Researched based drawing from Swedish & Indian massage techniques plus elements of reflexology and yoga. The IAIM has expanded across the globe with instructors teaching the same 5 week programme in 69 countries across the globe.
Certified Infant Massage Instructors (CIMI's) are supported across the globe by ongoing research and systematic reviews to ensure the safest, most effective massage is available to the world community.
Does Caroline offer postnatal treatments to mums enrolled on the course?
Caroline is an experience therapist with a special interest in postnatal recovery. Offering a range of holistic therapies to support changing bodies with the physical and emotional demands of caring for a newborn. Please talk to Caroline at the end of class to arrange a suitable treatment for you.
Postnatal Reflexology
Postnatal Massage
C - Section scar tissue massage including self massage tuition
Aromatherapy blending for postnatal wellbeing
Hot and cold stone therapy
Reflexology supporting the menopause.
*Birth or Full term corrected age
**Dads are welcome too.
***subject to availability
Terms & Conditions
This page explains your rights as a customer of ours and also explains our responsibilities and how we'll handle certain situations
By booking / using our services you accept of our Terms & Conditions.
1. Booking Terms
These terms and conditions apply to all sessions given by baldockmassage. By booking with baldockmassage together with payment, you accept these terms and conditions.
1.1 Liability
All training and advice given by baldockmassage is done by following guidelines provided by the appropriate councils or training bodies. Information given by us is to the best of our knowledge, up to date and evidence based. baldockmassage cannot accept any responsibility for misinterpretation of the advice given. We always advise if parents or carers are at all concerned about the health of their child that they should seek medical advice. The information provided by us, either on the website or on any documentation is for general information only and should not be treated as a substitute for medical advice given by a doctor or any other health professional. Baldockmassage is not responsible or liable for any diagnosis made or actions taken by a user based on this information.
1.2 Confidentiality
Baldockmassage, in accordance with data protection laws will strictly maintain confidentiality. However if a parent or carer disclosed information to a member of the baldockmassage team which caused 'Child Protection' concerns, it would be necessary, with the knowledge of the person disclosing, to act appropriately.
1.3 Course Materials and Copyright:
The cost of the session includes all materials supplied during the session. Baldockmassage is the copyright owner of all course materials with the exception of materials clearly published by third parties. Baldockmassage copyright materials may only be used by the person attending the course for their personal use.
1.4 Making Payment
Places are secured on receipt of payment and are filled on a first come first served basis. The completion of a booking form or website enquiry form does not secure a place.
1.5 Refunds and Cancellations
Baldockmassage is under no obligation to refund or transfer monies paid in the event that you are unable to attend part of or the entire course (5 sessions). We regret that we are only able to offer an alternative for missed lessons if places are available on another course. Payments are non refundable. Transfers are possible if requested 14 days prior to the start of the course. Once a course has started, we regret that we cannot make changes.
1.6 Adverse Weather
Baldockmassage is under no obligation to refund sessions that may be missed due to local adverse weather when the venue and environment is safe and accessible and when lessons are held. We regret that we are unable to offer automatic refunding or rescheduling of lessons in the event of adverse conditions local to yourselves preventing you from attending a scheduled class.
1.7 Valuables and Jewellery
All property (including prams) left in entrance halls or outside are left at your own risk. Baldockmassage cannot accept any responsibility for the loss or damage of any personal possessions.
1.8 Medical conditions
You will be asked for any existing medical conditions for either yourself, another carer. You agree to inform Baldockmassage of any changes, as soon as you are aware of them. All information will be kept strictly confidential.
1.9 Illness
Should your child or the adult taking part in the session develop any known or suspected medical condition, you must please consult your doctor before bringing them to class and inform baldockmassage either via email or WhatsApp. All information received is treated in confidence and with sensitivity. Never bring your child to baby massage if they have an infectious illness such as covid, diarrhoea, chicken pox, impetigo or conjunctivitis. Please wait until your doctor has given the all-clear before returning to sessions. In the instance of sickness and diarrhoea your child must have been clear of all symptoms for at least 48 hours before attending a session.
1.10 Nappies
Please take all your used nappies away with you.
1.11 Teachers
Whilst it is our policy that we endeavour to ensure you always have the same teacher, we cannot guarantee this. Any teacher covering a Baldockmassage session will be fully trained with the appropriate training body or the session will be offered on an alternative day/venue.
1.12 Pandemic / natural disasters
If your course is disrupted due to reasons beyond our control leading to postponement or cancellation, you will be offered the opportunity to complete your course at a later date.
Exceptional circumstances - Online Classes
1.14 All online sessions will take place via ZOOM. A link and password will be sent prior to the class starting and is for your own use only.
1.15 In taking part in the course online you consent to the guidelines sent to you via email before the course starts.
1.16 In taking part in the online course you release responsibility of the Instructor.
It is important that we gather appropriate information about you and your child to help me provide information about my services, to tailor our classes specifically to you & your child’s needs, and to market and promote classes. Procedures are in place to ensure your information is treated carefully, thoughtfully and securely.
Please be assured that all information held about you and your child is kept securely and is not shared with any other business.
Contact Information – It is important to convey information about the class or course that you have booked. this is usually via email. Sometimes, phone / text parents ahead of a course of classes. A WhatsApp group with other class members is created to build connections and communicate throughout the 5 week course. If you prefer not to be part of the WhatsApp group please notify Baldockmassage.
Personal information – In relation to baby massage it is important that baldockmassage are aware of any medical issues in order to adapt certain aspects of the class accordingly.
Privacy policy
This privacy policy sets out how Baldockmassage uses and protects any information that you give Baldockmassage when you use this service.
Baldockmassage is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this service, then you can be assured that it will only be used in accordance with this privacy statement which follows the General Data Protection Regulations.
Baldockmassage may change this policy from time to time. You should check this page from time to time to ensure that you are happy with any changes.
What we collect
We may collect the following information:
Parent/Carer/Customer name, address and contact information including email address and phone number
Emergency contact details
Childs name and date of birth
Any allergy or relevant health information about the child
What we do with the information we gather
We use the information gathered for :
Session planning and ensuring that all children are booked onto an age appropriate session
Health and Safety and Child Protection reasons
Internal record keeping
We may use the information to improve our services
We are committed to ensuring that your information is secure.
1) All documents in electronic form will be kept securely and password protected
2) All information submitted by Individuals/Service Users through the website are submitted through a secure site with an up to date security certificate
3) Paper records will be stored securely in a locked fire proof cabinet in a secure environment and any paper records taken out and about to sessions will be kept confidential and secure
Information will be stored for only as long as it is needed or required statute and will be disposed of appropriately purposes I will hold personal data for years before it is securely destroyed or deleted.
Controlling your personal information
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email coullmummy@gmail.com
If you believe that any information we are holding on you is incorrect or incomplete, email us as soon as possible. We will promptly correct any information found to be incorrect.